Investing in Your Mental Well-Being

Hmm … where did I leave those keys? What did I come in here for? What was I going to say? Or in my case – 'you just asked me that question dad', to which I think, I do not remember getting an answer, in fact, I do not even remember asking the question.

Being mentally responsive and perceptive is something a lot of people take for granted and does not give a second thought to. Unfortunately, your memory is a precious thing that needs to be taken care of and kept 'in shape'. Believe it or not, we do not realize how valuable our memory really is until it is taken from us as we get older, or for some, when stricken with health issues.

Taking care of your mind means you will need to invest in things that keep it sharp and responsive. Believe it or not, it is as easy as having regular sleep patterns, uninterrupted rest, exercise, less stress and mental challenges. All of which, can cause a loss of mental alertness when ignored.

Investing in yourself is a foreign concept, especially for those with busy schedules and families to tend to. For example, mothers are unselfish and unwavering when it comes to their children. When a new mothers will tend to their babies while everyone else is eating. If she is lucky she will eat with the babies still in her arms or after everyone has gone to bed.

Improving your concentration and focus should be something you work at every day. If you do it consistently, it will definitely prove rewarding. Experts suggest that investing in certain food and brain fitness items will go a long way to sharpening your mind. Brain fitness is an actual term that means "the capacity of a person to meet the various cognitive demands of life."

To get your brain fit again, try:

  • Word searches
  • Crossword puzzles
  • Mind teasers
  • Sudoku
  • Scrabble
  • Taking a course in something new
  • Reading books that make you think

When I read the part about taking a course in something new, I suddenly understood why my children used to come home from school saying that their heads hurt. Learning a lot of new things is taxing and tiring, but education is an investment in their mental capacity, and should not be ignored. Teaching others is also something that keeps your mind sharp and thinking. Teaching a new college the ways of the office, walking a volunteer through what you do on a daily basis or helping your children with their math homework. All of these are good for you and should be thought of as investing in yourself.

In addition to brain exercises, physical fitness helps you maintain mental stability and focus. Studies have shown, and I have personal experiences that prove, that aerobic exercising several times a week will improve your self-esteem. Regular exercise clears your mind of everything else that was there and allows you to focus on the tasks at hand. Investing in a pair of running shoes and tackling a new and challenging sport will certainly pay off in more ways than one.

The phrase, you are what you eat, certainly applies when it comes to investing in your mental wellbeing. A deficiency in Vitamin B and Omega 3 Fatty Acids can lead to poor cognitive functions.

There are certain foods, seeds and natural health alternatives that have been linked to mental stamina. It is well worth looking into these items and investing in them. Some include:

  • Green tea
  • Dark chocolate
  • Garlic
  • Fish
  • Meat
  • Poultry
  • Eggs
  • Dairy products
  • Seeds
  • Whole grains
  • Flaxseed

Antioxidant-rich foods are not only tasty, they're also good for mental stamina. They include:

  • Fruit: black plums, blackberries, raspberries, strawberries, sweet cherries, avocado, oranges, grapefruits and grapes
  • Vegetables: dark green leafy vegetables, orange vegetables, spinach and kale

In the end, investing in your mental health will not only result in a sound mind and body, it will also make a happier you. Ralph Waldo Emerson once said, "Concentration is the secret of strength." Go ahead, invest in your mental wellness for a sharper more efficient you.

Lessons Learned From An E-Commerce Adventure

It is better to have tried and failed than never to have tried at all; and even more important to learn from your mistakes.

That is what I keep telling myself after having invested the time and cash equivalent to a Harvard MBA in an e-commerce start-up that has stalled and is winding down. Not a happy prospect in light of all the media pre-occupation with e-commerce success stories and the young millionaires watching their IPOs rocket into cyberspace. But the headlines ignore the more frequent stories of new e-commerce businesses that do not hit the stock market jackpot. Many of them either settle into a low-key niche or exhaust their resources and fold.

This is the story of an Internet venture that did not make the headlines, but offers some useful insights for entrepreneurs evaluating their own initiatives. The lessons learned are applicable to your own new venture or to an investment in someone else’s.

In mid-1998 we launched a new company called nxtNet (www.nxtnet.com) with the slogan … “taking you to the next level on the Internet”.

My partner and I both had prior successful entrepreneurial experience in computer products and wanted to start a new venture together. We decided to develop a business that would catch the next wave of e-commerce services for mid-sized companies seeking to do business on the Internet. After long discussions, searches for a unique service offering, and many draft business plans, we developed a market strategy and then chose Intershop Communications as our software development platform. This product had the advantages of being suitable for single or multiple online storefronts, and offered a flexible, economic and comprehensive solution. We committed to the product, staffing, facilities and equipment to start training and development immediately. The two of us provided the time and cash required to get started.

By October 1998, we had an initial product with application as an online storefront for an associated computer business. At the same time, we realized that the application had wide appeal to other computer dealers and could be sold as a multi-user database service and e-commerce resource. We had developed a consolidated catalogue of 85,000 computer products from multiple distributor product databases that allowed rapid search and comparison for product information, pricing, and current sources. Users could access the catalogue from the Internet and find a product by manufacturer, category, and part number, key word or price range and immediately see the alternate sources and prices with links to more technical information, preferred dealer pricing and actual stock levels. Additional features allowed the catalogue to be customized so that any computer reseller could present the database as his own online storefront. This option offered all the search and product information features to his customers, but showed only retail pricing and enabled the online ordering process.

The product offering quickly received positive feedback and strong indications of support from all the participants – resellers, distributors, and manufacturers. It was a comprehensive, powerful, and effective tool for buying and selling at all levels within the Canadian computer distribution channel. Resellers recognized the value in an online resource to save time and effort. Distributors and manufacturers saw the opportunity to promote their products, and major publishers in the industry wanted to offer complementary online services to their subscribers and advertisers. How could we fail with all this enthusiasm and support?

While the potential for success clearly existed, everybody had the same questions and reservations – “Who is there now?” “How many are using it?” and “I don’t want to pay until it’s bigger”.

Reasonable objections we thought, so we added features and content for free. We promoted the product with free trials and low cost subscriptions for reseller access. Then we coaxed, persuaded, sold hard, and made deals. The “contra” became the standard for obtaining press coverage, free ads, mailing lists and promotion in exchange for free participation and future consideration. Activity on the Web site and catalogue grew to 3000 visitors per month with over 800 subscribers and the distributor list increased from three to twelve.

But revenue remained near zero as most reseller subscribers declined to pay for the service. Reasons were “it should be free – let the advertisers pay”, “I don’t use it enough”, “there are lower cost options”, or “we built our own solution”. The audience did not grow fast enough even after we offered it for free, to satisfy the advertisers and content providers. Without persistent and conspicuous sales and marketing efforts, all the participants quickly lost interest. Meanwhile the costs of database maintenance, ongoing development, site hosting, Internet access, sales, marketing, and administration were increasing.

Clearly the old entrepreneurial model of controlling costs and growing revenue was not going to apply. We had to realign our profile to show how zero revenue and high initial costs could still lead to significant investment returns like other well-known Internet ventures. So from early 1999 we started an aggressive search for financing, estimating our requirements at $500,000 to $1,500,000 over the next two years before achieving positive cash flow. More business plans, spreadsheets, and glossy presentations to demonstrate future valuations up to $20 million, even $40 million.

We knocked on many doors, from banks to government agencies, from angel investors to venture capital, from stock promoters to business consultants, and again received lots of encouragement, but no financing. So the founding partners were faced with a continuing cash drain, no relief in sight, and the limits of their own resources rapidly approaching. It was time to put the project on hold. Strategic partners or investors might still be developed to proceed with the project, but the ongoing expenditures were stopped in late 1999.

So what are the lessons learned? We already knew that nothing ventured, nothing gained. We now also knew that big successes in the new economy require big investments. Entrepreneurs may start small, but large investments will be required from new sources to achieve significant success. And no one will put significant money into a venture unless it is the only remaining requirement.

The concept, product, development, marketing and staffing all have to be in place before an investor will provide the final ingredient – his cash. Exceptions are likely only where the management team has already succeeded in the same arena, or the investor himself can deliver the missing elements, such as customers or management skills. No investor is going to take the chance that the entrepreneur with a good concept or product will also be able to deliver the required management and marketing skills to succeed, after he has the cash.

Next time we will know better. And there are side benefits from this expensive learning experience. I can now admit that with the knowledge gained through our association with Intershop Communications, I was confident enough to make an investment in their stock on the German Neue Markt at 65 Euros last year. It went over 400 Euros last month and is still rising with their rapid growth and the prospect of a NASDAQ listing this year. Almost enough to recover my investment in nxtNet.

So the most important lesson is that education in the new economy is essential, and not free, but it can lead to success outside the original plan. Learn, be aware, and be aggressively opportunistic.

What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is connected. It is clear to most business owners that without an online presence, your business is really missing out on a major of marketing, advertising, and success. Nowadays, anyone who is anyone keeps their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how / why is this kind of advertising so important to a business? Let's consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is considered as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is directed to push the advertising information directly towards the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, really targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficiency of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

Intelligent Ways Of Investing

Let's say you've got your hands on a pretty large sum of money. The first thing you bought to do is handle any withstanding debt that you may have; Then, you should establish a sum of money that you need for immediate expenses and small extravaganzas. As for the amount you have left, it's best to invest it in order to start producing revenue for the years to come.

One of the best investment opportunities in the world is gold. This precious metal has a consistently high value and is considered to be an actual hedge against inflation and other similar processes, so it's rather safe to buy even in these times of financial uncertainty. You can purchase it in whatever shape suits you best, whether it's bullion, stocks or derivatives. However, keep in mind that the first two are longer long-term oriented, while the last one can bring you quick profits, but is pretty risky at the same time. Just make sure you have the appropriate storage means, so that you will not be exposed to the risk of being robbed.

Another good idea would be to acquire stocks or shares in a company. If the firm obtains profits, your investment will increase in value; Contradarily, if it goes bankrupt, your shares will also plummet to the ground. This is why it's very important that you first take some time and analyze the current situation of the company in which you're about to invest. Make sure you take a look at its policies towards investors, as well as any other matters that may be of interest to you. This way, there will not be any unpleasant surprises for you down the way.

If gold and stocks are not exactly your thing, there's always the alternative of buying real estate. This kind of purchase can be quite expensive, so it's not something to do on a whim. Still, some people say it worth the trouble, since it can bring you a much larger amount of income in the following years, especially if you decide to rent it or re-sell the property when prices have gone up.

Finally, be aware that most experts agree it's best to create a diversified portfolio of investments. Use part of your money for larger purchases, such as real estate, another part for stocks and shares, and the rest for commodities. This way, you will be "covered" no matter what happens to a particular market or to the economy itself.